CEAT

Ceat is one of India’s leading tire manufacturers with a presence in global markets, it is a flagship company of the RPG Enterprises.

The biggest challenge for them was the manual presses that were being followed for all activities across businesses which led to overall poor visibility into sales activities and low productivity.

Find out how building a CRM system for integrating sales and services helped improve their efficiency by 70% and reduce time significantly for monthly planning of sales.