How Salesforce disrupted both IT and business to create the most innovative company in the world.

Author: Prasad madhavan | Excerpt: Salesforce™ disrupted the way IT projects are implemented and reduced the dependency on the IT team, w...

5 Ways to Improve Business Performance with CRM

Author: Anand Belur | Excerpt: A quick review of the state of your business would reveal how far you have come in terms of scale and reve...

“Lead to Cash to Loyalty”: Not a CRM Myth with Sales Cloud™

Author: Arpita Bhawal | Excerpt: As a marketer and a branding professional, I often note that in myself. When I look back to the year 201...

Sales Cloud™: Features that Make It Your Personal Assistant

Author: Arpita Bhawal | Excerpt: The new, super-charged, Sales Cloud™ is faster, smarter and sharper. As the world’s #1 Sales Platform, i...

Digitizing Lending – An Impact On Customer Experience

Author: Deborshi Hazra | Excerpt: Recently, I was invited as a guest speaker at a non-profit convention hosted by Tech4Good fellows. Base...

Non-Profit Sector: To Brand or Not to Brand, is that the question?

Author: Arpita Bhawal | Excerpt: Recently, I was invited as a guest speaker at a non-profit convention hosted by Tech4Good fellows. Based...

Perceived Value

Author: George Varghese | Excerpt: Project completion should be a function of clients ‘perceived value’ rather than ticking items in a sc...

Natively Built Accelerators save effort and promote innovation

Author: Sachin Chincholi | Excerpt: In our experience of working on a large number of projects, most of them simultaneously, has led us t...

5 Signs You Aren’t Getting the Most Out of Your Salesforce™ Solution

Author: Shreekanth Keshava | Excerpt: It is pretty easy to identify the challenges that are stopping you from getting the most out of you...

ET Marlabs Hackathon: Testing Mettle, Celebrating Talent

Author: Arpita Bhawal | Excerpt: There’s something electric about working in a young company populated by a bunch of talented and passion...

Role of a Consultant: Doctor to the Client’s Business

Author: Harshita Tiwari | Excerpt: The role of a Consultant in an organization is nothing short of a doctor’s role from the medical world...

Being an ETian: An Extraordinary Experience

Author: George Varghese | Excerpt: Having worked for over two decades for three large corporations had got me thinking as to what makes a...

Education, meet Technology

Author: Nidhi Shetty | Excerpt: Like the title says, we are going to dig a little into the beautiful confluence that is Education Technol...

Taking In-Flight Experience to Higher Altitudes

Author: Deepak Mani | Excerpt: The main driving force behind Technology has always been making life easy for people. One particular indus...

ETians go to India’s First Testathon and Rock it

Author: Arpita Bhawal | Excerpt: On May 14, 2016, India’s first Testathon, similar to a hackathon, for testers, was conducted by Global A...

Real Estate Moving Towards Salesforce™ CRM

Author: Harshita Tiwari | Excerpt: For every industry, it is very important to stay ahead. Speed is always a key factor when it comes to ...

Salesforce™ in Knowledge Management

Author: Sudarsan R | Excerpt: This question is yet to be answered. Technology, Human Capital Management, Financial Management and Resour...

IS FINTECH Leading to Disruption or Collaboration in the Financial Space?

Author: Alok Sharma | Excerpt: FINTECH has been a buzz word, especially for investors, for the past four years. FinTech refers to the Inn...