INSIGHT

Manoj Nair

You are the Brand you Buy — The Power of One

Brands today need strong reference to user experience than any big celebrity endorsing it.

The collective voice generated socially, superior buying experience and greater after-sales service will, in my view, create an evolving brand persona that will reflect the Power of One (that single prospect/customer/user). In today’s hyper connected world everyone has a face and a voice that a marketer is forced to see and hear. That

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